The first time I read an article that announced my stupidity to the world I was in shock. But what’s new? Every class of college graduates faces the doubts and hesitations of future employers. Everybody, no matter how experienced, is slightly insecure about whether or not they’re good enough to do what they want to do. Whether they know enough to accomplish what they need to. How they measure up to their competition. That question of ability really helps to keep us motivated. I’m probably one of the least competitive people you’ll ever encounter, yet even I want to know I’m at least measuring up. If not, what value am I to my employer?
I’m sure a lot of our hypothetical superficial knowledge has to do with the fact that we have access to so much. At work, I’m currently learning about the business world, about e-commerce, about Yahoo!, about web programming, copy writing, internet marketing and … QuickBooks. (That’s a lot at once, and I’m not even considering my own personal endeavors.) Sure they’re all related in one way or another, but in order to reach my goals of creating engaging copy and a successful internet marketing campaign for our business, I need to be incredibly knowledgeable of all of it.
How do I do this, now that I'm not at school? I create my own school. I ask my co-workers and my bosses "Well, what do you think?" "How do I do this?" "Where do I find that?" For things my co-workers don't know, I start with friends and family, old teachers I'm still talking to...and then I head to the web. Usually, searching for information on the web is overwhelming. We've all started searching for tips on something or another and ended up reading about how to keep a cut apple from turning brown. There's a lot of info out there, and it's all just a few clicks away. If we're motivated enough though, we stay focused and on task and filter to find what we need from sources that we trust.
The thing is, we're all completely capable of becoming experts. Really, maybe our potential is a little intimidating? Maybe we haven't spent the last 10 years in an apprenticeship, and maybe we've been taking jobs we're not quite fit for (it's the economy...I know SEO wasn't exactly what I wanted to do, but I have a job...and I happen to really like the challenges) but there's a reason we're getting hired, beyond the fact that we'll do it for less. We know how to process all the information that we're consuming.. the information that's changing and evolving quicker and faster than it ever has before.
So, I'm more intelligent than I am smart. I don't know a ton about a ton (not yet anyway), but I can admit when I don't know what's going on, I'm always ready to learn and I'm pretty f*ing resourceful.
What are you?
P.S. Here's the real article on how to keep a cut apple from turning brown :p